Start Licensing’s Ian Downes enlists six fellow ‘Lookouts’ this week in a timely reminder t

How Rose Marketing has injected some fun into the freezables category.

Carl Richardson looks at how new rules could affect licensors and licensees.

Initial focus to be on confectionery and food, plus key non-food categories.

“My clients have certainly felt the negative impacts,” says company’s md.

Six-month trial is designed to showcase opportunity offered by brand’s licensed portfolio.