Source chats to some key players in the sector about what makes the brands

Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP)

SCP will aim to ‘optimise exposure’ for the brand across the territory through activations

Licensor honours partners during its agent summit in London.

Including the reveal of the voice cast for The Tiger Who Came to Tea animation.

Including CPLG teaming with Bravado for a special BT21 pop up shop in London.

Including Rainbow Productions restructuring its marketing team.

Including BBC Studios’ Hey Duggee mini me family range and LIMA’s Winter Warmer.

Including Titan Comics teaming with Square Enix for a new Life is Strange series.