The Smiley Company and adidas are uniting for the first time, collaborating on new collecti

Start Licensing’s Ian Downes makes a visit to Bristol and has it confirmed that licens

Casual footwear brand HEYDUDE and SmileyWorld have teamed up for a co-branded collection of limi

The collection features unique youth-orientated designs incorporating the distinctive Smiley icons, with one-pieces for wo

The collaboration includes t-shirts sold exclusively online at Next, with 100% of the profits f

Global period wear brand Modibodi has partnered with SmileyWorld to spread ‘period positivity’ wit

Start Licensing’s Ian Downes discovers a raft of greeting card innovation at PG Live.

H&M’s latest summer collaboration is aiming to bring some feel-good vibes to the high stre

The exclusive capsule collection of clothing, footwear and accessories for kids launches in-store and onl