Start Licensing’s Ian Downes makes a visit to Bristol and has it confirmed that licens

The anniversary will blend digital activations with physical opportunities allowing everyone to get involved

The Smiley Company and adidas are uniting for the first time, collaborating on new collecti

Casual footwear brand HEYDUDE and SmileyWorld have teamed up for a co-branded collection of limi

The collection features unique youth-orientated designs incorporating the distinctive Smiley icons, with one-pieces for wo

The collaboration includes t-shirts sold exclusively online at Next, with 100% of the profits f

Global period wear brand Modibodi has partnered with SmileyWorld to spread ‘period positivity’ wit

Start Licensing’s Ian Downes discovers a raft of greeting card innovation at PG Live.

H&M’s latest summer collaboration is aiming to bring some feel-good vibes to the high stre