The collection features unique youth-orientated designs incorporating the distinctive Smiley icons, with one-pieces for wo
Start Licensing’s Ian Downes makes a visit to Bristol and has it confirmed that licens
The collaboration includes t-shirts sold exclusively online at Next, with 100% of the profits f
Global period wear brand Modibodi has partnered with SmileyWorld to spread ‘period positivity’ wit
Start Licensing’s Ian Downes discovers a raft of greeting card innovation at PG Live.
H&M’s latest summer collaboration is aiming to bring some feel-good vibes to the high stre
The exclusive capsule collection of clothing, footwear and accessories for kids launches in-store and onl
Festival of Licensing’s Europe week opens with a feel-good keynote from The Smiley Company
Eye-catching images projected onto the House of Commons as part of the launch campaign.