PUMA and Sanrio have struck a new partnership, creating a collection that channels the ‘9

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Global learning and engagement platform, Kahoot is collaborating with Sanrio and its characters – includ

Start Licensing’s Ian Downes ends another week in licensing with some examples of how fash

In celebration of its 50th anniversary, Hello Kitty recently partnered with the Téléthon 2024

LicensingSource chats to Eva Brännström, evp at Plus Licens, about her 40 years in

French studio, Watch Next Media has signed a far reaching deal with Mr. Men Lit

In the second part of the series, Simon Gresswell reveals how SGLP began to t

A new limited edition range of t-shirts has prominent front of store exposure and brand