How Smiley is working on a raft of activity to further underline its message

We find out how the CP line is communicating the band’s rock identity.

World of Warcraft: Shadowlands becomes fastest selling PC game of all time, while CP progra

Festival of Licensing’s Europe week opens with a feel-good keynote from The Smiley Company

Planeta Junior secures deal with retailer for new t-shirt featuring character.

Retailer spreads ‘good news and positive vibes’ through latest collection with brand and integrated market

King Features unveils merchandising campaign for animated icon’s 90th anniversary.

Limited edition capsule collection timed to coincide with upcoming movie release.

Fashion brand teams with University of California Los Angeles on exclusive collection.