Smyths Toys Superstores has named a number of licensed brands among its Hero Toys

Amy Macaulay, creative producer at KI, discusses the shift happening in the entertainment industry

Start Licensing’s Ian Downes looks at how retailers are finding space to focus on opportunit

From Stitch, Moana and Hulk to Bumblebee, PAW Patrol and Numberblocks, an A-list cast

LicensingSource gathers four senior execs from ViacomCBS Consumer Products to discuss business in their respect

LicensingSource chats to the licensee’s sales director, Michael Ball, to find out more on

Source chats to Venetia Davie, vp UK & Ireland at ViacomCBS Consumer Products, about

Start Licensing’s Ian Downes highlights a retailer which has been steadily growing its licensed presence.

Why the support of traditional TV remains hugely beneficial for the growth of an IP.