Source chats to Brandgenuity’s Sophie Booth about the ambitious plans.

Brandgenuity Europe’s Teri Niadna on the exciting times ahead for the agency.

To raise awareness for the sport and the product, Panini is running free album sampl

Marshawn Lynch unveils fashion and lifestyle brand, BeastMode, at retailer.

List is based on total sales of officially licensed NFL player-identified merchandise.

Company will represent NFLPA at Brand Licensing Europe next month.

Sports Activation Zone presented by NFL Players Association added to show.