Brand Alliance’s Rob Broadhurst talks success with Hello Kitty and her fellow stablemates, plus expans

The Dutch streetwear brand which is inspired by Japanese pop culture has unveiled a

The character’s multi-coloured ear hat has been reinterpreted as prints, embroideries and patches.

Footwear brand reveals second collaboration with Sanrio, spotlighting more characters including Bad Badtz-Maru, Kerokerokeroppi

Including Endemol Shine Group continuing to build the licensing programme for Peaky Blinders.

Agency on board to expand merchandise programme for key characters in Iberia and Germany.

New co-branding licensing opportunity will see Sanrio characters get a sweet makeover.

New collection follows on from success of first project together last year.