Start Licensing’s Ian Downes highlights some examples of licensees using newspapers and magazines to proactiv

Start Licensing’s Ian Downes finds a new member of the ‘brands in TV ads’ club.

The children’s author and illustrator, and creator of Elmer, Mr Benn and Not Now, Berna

Activity includes early release of new books for independent book shops, Positively Putney initiative, Da

Each coin features an illustration of the character on some of his best-known adventures.

Including Factory revealing new deals and licensees for Mr Benn as it marks its 5

The four original books by David McKee to be reissued to celebrate 50 years si

Character is currently part of Bee in the City public art trail in Manchester.

Deal transfers rights to a raft of brands including Mr Benn and Off the Leash.