Start Licensing’s Ian Downes spots examples of timing and placement being spot on this week.

Start Licensing’s Ian Downes discovers some tasty food treats at ExCeL.

Both honoured with Queen’s Award for Enterprise: International Trade 2018.

Fashion, lifestyle and character brands highlighted across variety of categories.

‘Brand licensing is of pivotal importance’ says md Andrew Newlands.

‘The most important factor in brand licensing is relevance’ say co-founders.

‘The brand licensing sector is in real growth’ says md Ian Downes.

‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.

‘We expect more, bigger brands to look to licensing’ says director Adam Bass.