Finsbury Food Group has secured a renewal of its partnership with Universal Studios fo

Start Licensing’s Ian Downes visits Poundland and Wilko this week to see how licensing

“There is always a ‘Plan B, C and D’ now! We have never been m

Start Licensing’s Ian Downes checks out some FMCG activations, while also highlighting how Sainsbury’s

Start Licensing’s Ian Downes takes a look at how John Lewis is using lifestyle

Start Licensing’s Ian Downes on how the vibrant music merchandising landscape has grown.

In celebration of the Despicable Me franchise, lifestyle apparel brand Brain Dead has partnered w

Start Licensing’s Ian Downes takes a day trip to Blackpool Pleasure Beach.

Start Licensing’s Ian Downes looks at how licences were used for Valentine’s Day.