In celebration of the Despicable Me franchise, lifestyle apparel brand Brain Dead has partnered w

Start Licensing’s Ian Downes visits Poundland and Wilko this week to see how licensing

“There is always a ‘Plan B, C and D’ now! We have never been m

Start Licensing’s Ian Downes checks out some FMCG activations, while also highlighting how Sainsbury’s

Start Licensing’s Ian Downes takes a look at how John Lewis is using lifestyle

Start Licensing’s Ian Downes on how the vibrant music merchandising landscape has grown.

Illumination’s Minions are partnering with Team USA to launch a limited edition capsule collection celebrat

The Minions are collaborating with 21st century pop icons, BTS on a limited edition merchand

Crocs is readying its latest licensed collaboration, unveiling a new Minions-themed design to tie