Miffy is celebrating a major birthday next year – further building on the successes

Start Licensing’s Ian Downes highlights his five key observations and trends from another year

Start Licensing’s Ian Downes takes in some more examples of experiential licensing in London

In the first of a new regular column shining a light on retail trends, Spotlight.1888̵

Start Licensing’s Ian Downes highlights five observations from a year of looking out.

Start Licensing’s Ian Downes finds some strong licensing examples in the gift shops at

From Beano to Vikings and the freshly signed Miffy, Rocket Licensing has built a pac

Blade & Rose, Dreamtex and Woodmansterne all join the licensing programme for the classic Mer

We’ve seen how collabs have worked in dealmaking, now it’s time to show how collaborat