Executives from Sanrio, Yoto, Andersen Press, Smiffys and Rubies tell LicensingSource.net how they are embrac

Start Licensing’s Ian Downes highlights his five key observations and trends from another year

Start Licensing’s Ian Downes takes a look at how the industry is doing its b

Start Licensing’s Ian Downes on the return of McDonald’s and its Happy Meals and

“Its iconicity will always remain and it continues to find new ways of captivating glo

IMG will draw inspiration from the brand’s rich legacy, global scale and visual identity

Start Licensing’s Ian Downes turns his attention to ice cream and ice lollies and

Start Licensing’s Ian Downes spots two examples of successful long-term deals.

Running until 26 March, each Happy Meal will come with either one of 10