Executives from Sanrio, Yoto, Andersen Press, Smiffys and Rubies tell LicensingSource.net how they are embrac

Start Licensing’s Ian Downes highlights his five key observations and trends from another year

Start Licensing’s Ian Downes takes a look at how the industry is doing its b

Start Licensing’s Ian Downes on the return of McDonald’s and its Happy Meals and

“Its iconicity will always remain and it continues to find new ways of captivating glo

Start Licensing’s Ian Downes turns his attention to ice cream and ice lollies and

Start Licensing’s Ian Downes spots two examples of successful long-term deals.

Start Licensing’s Ian Downes checks out two new licensing-led retail loyalty promotions.

Start Licensing’s Ian Downes ponders on classic brands and keeping them fresh.