Start Licensing’s Ian Downes highlights his five key observations and trends from another year

Start Licensing’s Ian Downes notes how FMCG brands are making the most of clever collaboratio

Louise Findlay-Wilson, founder and md of Energy PR, on why we’re particularly loyal to bra

Marmite and the Elton John AIDS Foundation have joined forces once again to creat

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

We’ve seen how collabs have worked in dealmaking, now it’s time to show how collaborat

Start Licensing’s Ian Downes switches his ‘looking out’ focus to following more companies via soc

Start Licensing’s Ian Downes reunites with two old licensing friends this week.

Start Licensing’s Ian Downes sees some strong licensed lines in the Easter Egg aisle.