Since Lovehoney released the first official Fifty Shades of Grey collection in 2012, the portfo

Pink Key Licensing’s Richard Pink on the creativity and innovation being seen in the category.

New lines and retail sales boost expected for products inspired by literary phenomenon.

Over 3m units of company’s branded pleasure collection have been sold to date.

Including Smiley Snacks launching exclusively at Lidl later this month.

Including Mothercare posting a drop in half year profits and like for like sales.

Including WBCP securing deals with Hot Topic and Panini for Fantastic Beasts.

Including worldwide birthday initiatives for Disney’s Mickey Mouse.

Sex toy specialist set to launch latest ranges in Fifty Shades of Grey franchise.