Start Licensing’s Ian Downes and his whippet, Tess, get ready to hit the trails

Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are

Start Licensing’s Ian Downes finds some supersized examples of a growing trend for brands

In the lead-up to Halloween, Sony Pictures Consumer Products is celebrating the Ghostbusters film franch

Start Licensing’s Ian Downes checks out some examples of romantic licensing from the industry t

Krispy Kreme has followed up recent collaborations with Dolly Parton and PrettyLittleThing, launching four

Start Licensing’s Ian Downes on investing time in promotions and being in it for

There are four doughnuts in the new Dolly Southern Sweets Doughnut Collection – Dolly Dazz

The partnership has seen the creation of three new doughnuts, complete with pink icing, sprink