Start Licensing’s Ian Downes returns with the first Licensing Lookout of the year an

Start Licensing’s Ian Downes and his whippet, Tess, get ready to hit the trails

Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are

Start Licensing’s Ian Downes finds some supersized examples of a growing trend for brands

The first ever collaboration for Pop-Tarts launched on 6 January and includes three new doughnuts.

In the lead-up to Halloween, Sony Pictures Consumer Products is celebrating the Ghostbusters film franch

Start Licensing’s Ian Downes checks out some examples of romantic licensing from the industry t

Start Licensing’s Ian Downes on investing time in promotions and being in it for

Krispy Kreme has followed up recent collaborations with Dolly Parton and PrettyLittleThing, launching four