For a franchise which is fast approaching its 60th anniversary, Hot Wheels certainly has ple
Mattel is celebrating its 80th anniversary with the preview of a limited edition collection highlight
The range will launch globally through 2025 and will bring to life eight F1 te
Mattel has partnered with manga and anime media brand, TOKYOPOP for a deal which w
The partnership will kick off this year with the release of a one-of-a-kind F1 c
Mattel has promoted Roberto Stanichi to executive vice president, Hot Wheels and head of vehic
Sharon Weisman gives her view on what went down across the four-day show.
“Partnering with Hot Wheels has been a collision of heritage and horsepower.”
The launch follows on from two successful one-shot issues of Everything Hot Wheels.