Tag: hot wheels
on February 28, 2024

For a franchise which is fast approaching its 60th anniversary, Hot Wheels certainly has ple

on October 9, 2024

The partnership will kick off this year with the release of a one-of-a-kind F1 c

on October 4, 2024

Mattel has promoted Roberto Stanichi to executive vice president, Hot Wheels and head of vehic

on August 19, 2024

“Partnering with Hot Wheels has been a collision of heritage and horsepower.”

on July 17, 2024

The launch follows on from two successful one-shot issues of Everything Hot Wheels.

on February 28, 2020

Sharon Weisman gives her view on what went down across the four-day show.

on January 7, 2019

We chat to Lisa Weger about how Mattel’s power brands are making big moves.

on November 30, 2017

Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.

on January 17, 2024

The first edition of Licensing Source Book of 2024 is now available to read onl

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