Tag: hot wheels
on February 28, 2024
For a franchise which is fast approaching its 60th anniversary, Hot Wheels certainly has ple
on October 9, 2024
The partnership will kick off this year with the release of a one-of-a-kind F1 c
on October 4, 2024
Mattel has promoted Roberto Stanichi to executive vice president, Hot Wheels and head of vehic
on August 19, 2024
“Partnering with Hot Wheels has been a collision of heritage and horsepower.”
on July 17, 2024
The launch follows on from two successful one-shot issues of Everything Hot Wheels.
on February 28, 2020
Sharon Weisman gives her view on what went down across the four-day show.
on January 7, 2019
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
on November 30, 2017
Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.
on January 17, 2024
The first edition of Licensing Source Book of 2024 is now available to read onl
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