Miffy’s 70th anniversary celebrations have begun with an interactive family exhibition at Leeds City Muse

The classic character will take over Japanese food hall, Ichiba, for 12 weeks from

ITV Studios marked new episodes of kids’ animation with event including live wrestling, gaming

Licensee uses Spring Fair for a major relaunch to the gift trade.

Character has two hashtags trending on social media platform during the day.

Fans invited to choose which one of three designs goes into production.