Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are

Start Licensing’s Ian Downes spots some great examples this week of brands working collaboratively w

Start Licensing’s Ian Downes takes a look at how Morrisons is using licensing in w

Kate Spade New York has taken inspiration from Heinz for its latest collaboration, unveilin

The pink vegan mayo with BBQ sauce comes following Heinz teasing fans about whether

Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired

Start Licensing’s Ian Downes finds examples on apparel, food and, erm, pub signs.

Start Licensing’s Ian Downes takes a look at some clever LEGO licensed lines.

Adam Bass on why a good name opens doors and makes people think.