Start Licensing’s Ian Downes uncovers some fresh examples to answer the question, ‘does licensing work?R

Our regular column shining a light on retail trends takes a look at how f

Start Licensing’s Ian Downes notes how FMCG brands are making the most of clever collaboratio

Start Licensing’s Ian Downes returns to Iceland and examines the competitive edge it gains f

Start Licensing’s Ian Downes looks at how Iceland is using licensing and why it

Start Licensing’s Ian Downes is licence spotting in Waterloo’s Lower Marsh this week.

Start Licensing’s Ian Downes finds there’s much more to Iceland than frozen food.

Start Licensing’s Ian Downes is dropping some hints for Christmas gifts this week.

“We’re delighted to bring some festive joy to Greggs fans across the UK and ‘roll