Start Licensing’s Ian Downes highlights some examples of licensees using newspapers and magazines to proactiv

Greenlight’s Sonia Bouadma on how they can boost brands consumer affection.

Greenlight’s Tim Waine on how icons can still breathe life into brand campaigns.

The new driver’s capsule collection features updated designs on classic apparel and lifestyle accessories.

Company teams with Greenlight on collaboration which celebrates the life of Albert Einstein.

Greenlight to create men’s apparel and accessory programmes around icon.

Will represent singer’s worldwide publicity rights for ad and marketing campaigns.

Including ITV revealing its licensee line-up for the hotly tipped Watership Down.

Including BBC Studios’ Hey Duggee mini me family range and LIMA’s Winter Warmer.