On the eve of the FIFA World Cup 2022, SGLP’s Simon Gresswell takes a l

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We chat to FIFA about the planned licensing and retail programme for the big event.

MDR Brand Management – FIFA’s appointed licensing agency across Asia – has launched the fi

FIFA’s appointed licensing agency across Asia, MDR has secured the launch of official licensed FIFA-bran

FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World

The video games giant will stop making FIFA-branded football games from next year – inst

MDR will build a licensing and brand extension programme surrounding all major FIFA tournaments, includ