Start Licensing’s Ian Downes uses his nose to track down some licensing activity in Wi

Start Licensing’s Ian Downes finds licensing being used in new ways at Toy Fair.

Character Options and Hasbro are setting the bar high in the world of stretchable to

The reimagined line of action figures, accessories, vehicles, role-play toys and novelties will launch worldw

BBC Studios has signed a number of new licensing deals for hit preschool brand

Despite the continued challenges due to the pandemic coupled with global supply and logistics issu

Company adds further direct distribution rights for the UK and Ireland, Germany, Switzerland and Aust

As part of the event, Hasbro UK handed out a number of accolades as p

The toy company has unveiled details of its annual exclusive influencer event which will t