Ahead of the arrival of Black Ops 6 on 25 October, LicensingSource.net catches up w
How Activision Blizzard has been steadily building its reputation in consumer products.
The Integrity Club’s Neil Meredith on how to maximise footballer partnerships.
Microsoft first announced the £56 billion acquisition of Activision Blizzard – the company behind
The planned acquisition includes franchises such as Warcraft, Diablo, Overwatch, Call of Duty and Ca
The company ‘significantly exceeds’ its prior outlook for the first quarter, with strong growth
Nostalgic favourites including Pokémon, The Sims, Super Mario and Grand Theft Auto also scored hig
Retailer looking at how to make most of big game releases such as FIFA acr
Activision Blizzard adds new licensees as focus on esports and brand collabs continues.