Start Licensing’s Ian Downes takes a look at how Boots is promoting licensing in

Start Licensing’s Ian Downes takes a look at some of the summer-themed licensing promotions wh

Our regular column shining a light on retail trends takes a look at how f

Start Licensing’s Ian Downes takes a look at how Halloween and Christmas ranges are fight

Start Licensing’s Ian Downes explores how the retailer has curated its Christmas gifting offer

Start Licensing’s Ian Downes takes a dive into the Boots Christmas 2021 catalogue this we

Start Licensing’s Ian Downes takes a look at how John Lewis is using lifestyle

Start Licensing’s Ian Downes takes a look through the Boots catalogue to see how

Source chats to licensing manager Josie Will about extending the lifestyle brand through clever collaborati