Ian Downes is impressed by some examples of licensee flexibility this week.

New name for Bioworld Europe also brings new HQ and new senior team.

Company will be showcasing its licensed lifestyle ranges at Birmingham’s NEC.

Company is developing a wider apparel collection to meet retail demand.

Company to develop lifestyle range based on iconic films, including Pulp Fiction.

Apparel and accessories line coincides with release of the hotly tipped game.