How Smiley is working on a raft of activity to further underline its message

Start Licensing’s Ian Downes on how the business of licensing unlocks variety for all.

Exploring the rich heritage of the Super Bowl, the collaboration opens Bershka’s 2024 range highlight

Ahead of the centenary, organisers Automobile Club de l’Ouest (ACO) and IMG, have curate

emoji’s Marco Huesges on success with global promotion and loyalty campaigns, new product launches

The new collection is inspired by the rich history and legacy of the race wh

The new range is part of the 80 Years of Tweety anniversary celebrations.

The brand has joined forces with the retailer and fashion tech company, DressX on

84 delegates and eight new retailers sign up to programme, with GameStop and Bershka am