Start Licensing’s Ian Downes is drawn to a new product launch underpinned by an imaginat

Start Licensing’s Ian Downes is back for a new year of Looking Out, beginning w

Start Licensing’s Ian Downes does some research into food and drink licensing this week

Start Licensing’s Ian Downes looks at how retailers are using licensed brands within their Wo

Start Licensing’s Ian Downes checks out some examples of romantic licensing from the industry t

Start Licensing’s Ian Downes on why food and drink licensing shows our industry i

COVID-19: how the industry is coping across the globe – today, Maurizio Distefano Licensing

Start Licensing’s Ian Downes on why label-slapping is being consigned to the past.

The new product marks the first alcohol brand collaboration for Carte D’Or in the