Executives from Sanrio, Yoto, Andersen Press, Smiffys and Rubies tell LicensingSource.net how they are embrac

The Source chats to Hasbro’s Holly Oldham about NERF’s major licensing push.

We delve into the licensing life of Amscan’s licensing director EMEA.

The Point.1888 – the licensing agent for the brand – has also capitalised on

The agency has secured a deal with Amscan to create dress-up for the best sell

“A genuine thrill”, “totally unexpected”, “an amazing feeling”, “absolutely delighted” just some of the comme

Magic Light Pictures’ preschool characters found themselves up, up and away at the Bristol Internatio

Amscan’s Mel Beer talks YOY performance and looking forward to the arrival of new licen

The new Roald Dahl collection will feature costumes, accessories and wearables and will be re