Assured Products has become the latest licensee to secure a deal with Swizzels and its Love Hearts brand.
Brokered by Blonde Sheep Licensing, the deal includes pet shampoos, pet stain and odour removal and cleaning products plus calming sprays, pet colognes and more.
Assured Products – which is a UK manufacturer of pet, auto, garden and household chemical products – will launch the initial range later this year online and in a number of retailers.
“As a family owned business based in the North West, Assured Products are delighted to be working with Swizzels,” commented Peter Graham, md at Assured Products. “We are looking forward to bringing Love Hearts to life in the pet care market later this year.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “It’s fantastic to have Assured Products on board for the pet care category to add cheer to pet products. The launch is well timed to hit shlves in advance of Love Hearts 70th anniversary.”
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