Swizzels partners with Bioworld International for apparel

Bioworld International has secured the rights to the full Swizzels portfolio for apparel and a limited number of accessories.

Brokered by Blonde Sheep Licensing, the deal includes daywear, nightwear and loungewear for children and adults and will be available from SS24.

Products will be available through fashion retailers and online store, including Bioworld’s own store.

With a focus on the upcoming 70th anniversaries of both Love Hearts and Refreshers, products feature eye-catching designs inspired by the iconic Love Hearts messages to the timeless Refreshers bar graphics.

“Bioworld International is delighted to join forces with Swizzels, the fun and respected confectionary brand renowned for its rich continued heritage, and will be offering collections covering daywear, nightwear and accessories that complement the brand’s colourful aesthetics,” commented Richard Radford, head of licensing at Bioworld International.

Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “We’re very happy to secure Bioworld, experts in creating high-quality licensed merchandise, as the apparel partner for Swizzels. Several of the Swizzels brands are celebrating anniversaries over the coming years so timing couldn’t be better for them to launch their exciting range of products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Smileysat30500x500
 
The anniversary will blend digital activations with physical opportunities allowing everyone to get involved and truly express themselves....
SMGabbysDollshouse500x500
 
Since the inception of the toy line, Spin Master has sold more than three million dollhouses globally....
LForRetailDay500x500
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Programme organised by Brand Licensing Europe....
BeybladeX500x500
 
Following its appointment by ADK Emotions NY and T-Licensing as UK and Ireland licensing agent for BEYBLADE X, Bulldog Licensing has revealed its first licensing partnership for the chart-topping toy brand....
CoComelonBAB500x500
 
“This collection brings the vibrant CoComelon world to Build-A-Bear’s furry line-up, combining interactive play with catchy songs."...
PrimarkHomeBelfast500x500
 
Primark officially opened the doors of its first-ever standalone home store in Belfast yesterday (6 March), with the head of Primark Ireland and Northern Ireland stating that it was a "big step forward" for the brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.