Blonde Sheep Licensing brokers deal covering party products and travel accessories.
The Swizzels brand is continuing to build in the licensing space – with Blonde Sheep Licensing securing a deal with OTL for party products and travel accessories.
An initial launch is planned for SS20 with products featuring brands including Love Hearts, Drumsticks, Refresher and Squashies among others.
OTL is a long standing supplier of discount range solutions to the major retailers, wholesalers and independent stores, both in the UK and overseas.
“Swizzels have fantastic products, branding and presence in the marketplace and we are very excited about becoming a licensee for party products and travel accessories,” said David Allan, sales controller at OTL.
Natasha Dyson, md of Blonde Sheep Licensing, added: “OTL have shown an enormous amount of enthusiasm throughout their R&D process, so I’m very much looking forward to seeing their full range.”
Blonde Sheep is continuing to investigate other opportunities for Swizzels in categories including home, food and social greetings.
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