Rose Confectionery creates new Drumstick, Refreshers and Fruity Pops lines.
Swizzels has transformed its classic Drumstick, Refreshers and Fruity Pops brands into a range of push-up and squeezy freeze pops.
Sourced and developed by Rose Confectionery, the Double Squeezee and Push-Up Eezy Freezzy contain the recognisable fruity flavours of the popular brands.
The Double Squeezee freeze pops come in three variants: Fruity Pops Orange & Blackcurrant, Refreshers Lemon & Strawberry and Drumstick Cherry & Apple.
Meanwhile, the Eezy Freezzy Push-Ups range includes Fruity Pops Blackcurrant, Drumstick Cherry & Apple and Refreshers Strawberry.
“We are delighted to be working with Rose Confectionery on some of our most established and popular brands, introducing our much-loved flavours into a cool summer treat,” said Mark Walker, sales director at Swizzels. ‘‘These freeze pops have already proved hugely popular with customers, particularly during the recent heatwave.”
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