M&S’ Lauren Leyh talks through the key trends in the lead up to Christmas.
The last quarter of the year will be all about classic brands for Marks & Spencer, with sustainability also playing an increasing role.
This was the view of Lauren Leyh, assistant buyer of kids nightwear for M&S when Licensing Source Book caught up with her at the judging of the product categories for this year’s Licensing Awards.
“For us in the last quarter of the year it will be all be about Paddington, Thomas, Peter Rabbit and The Gruffalo. All these brands continue to grow in popularity as customers associate them with us,” Lauren commented.
“Sustainability will also play an increasing role as our collaboration with WWF in the Back to School season testified, which saw us creating a ‘jungle’ in store.”
This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.
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