VQ’s Jonathan Merricks on its successful Laura Ashley partnership and exceeding customer expectations.
LicensingSource.net catches up with a selection of licensees across key categories to find out their summer successes and what they see as the highlights and challenges as we enter the ‘golden quarter’ of 2024.
Today: Jonathan Merricks, ceo and creative director, VQ.
“VQ had the pleasure of showcasing our extensive product range at the Exclusively Show in June – the feedback from industry professionals and customers alike was overwhelmingly positive, reflecting substantial interest and admiration for VQ’s latest designs.
Another summer highlight was the successful launch of our Laura Ashley Stovetop Kettle and a standout moment was when VQ’s Laura Ashley China Rose Collection won Best Brand Licensed Electrical &/Or DIY Product or Range at the Brand & Lifestyle Licensing Awards.
Moreover, we celebrated the exclusive release of the Cath Kidston Bees SDA Range in partnership with QVC. Following this exclusive launch, the range will be available through wider retailers. Additionally, our collaboration with Harvey Norman for the launch of the Laura Ashley Wild Meadow Collection in Australia and New Zealand has received amazing feedback, and we look forward to bringing these collections to other markets. In the US, we introduced our product range at the International Housewares Association (IHA) show, a significant milestone for us.
As we approach the critical ‘golden quarter’, VQ acknowledges the potential challenges inherent in expansion. Ensuring timely worldwide delivery of our exclusive products across diverse markets remains a central focus. We are confident that our commitment to logistical excellence will overcome these hurdles, allowing us to continue exceeding customer expectations. This summer’s achievements have set a strong foundation for the future, and we are excited about the journey ahead.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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