Broad Street Licensing Group on board to expand Subway licensed products into food and lifestyle spaces.
The well-known Subway sandwich brand is looking to expand its licensing footprint across the globe.
Broad Street Licensing Group has been appointed to represent the brand, with the new partnership focusing on the creation of Subway-branded licensed products in the food and lifestyle spaces.
“Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways,” said Mike Kappit, chief operating and insights officer at Subway. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”
Bill Cross, svp of business development at BSLG, added: “Subway is an iconic brand known throughout the world for customised, delicious subs made with quality and fresh ingredients.
“Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”
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