This ad will be closed automatically in X seconds.

Strong growth for Brands In

Brands In has enjoyed unprecedented growth in its retail partnerships during the first seven months of 2020 – at a time when it had initially anticipated fluctuation in its business due to the pandemic.

The company has secured new jersey apparel licensed partnerships with BooHoo, Pretty Little Thing, Nasty Girl and Shop Direct, all of which had not previously worked with the licensee.

In addition, it has seen growing interest in Disney’s Mickey Mouse, Warner Bros.’ teen hit Space Jam and a continued resurgence in the Friends licence. Notably, at a time when all bricks and mortar stores were closed in late March, Brands In was able to maximise upon the online opportunity created by consumers as they changed their shopping habits.

Brands In’s strategy of providing both a vertical operation and local sourcing was a key factor in the new retail partnerships. Amazon is currently its largest retail partner with it boasting thousands of live skus on its online store.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.