This ad will be closed automatically in X seconds.

Strictly board game granted glittering launch

Judge Craig Revel Horwood and professional dancer Ian Waite turn out for press launch.

For those of us who get struck down by ‘Strictly fever’, September is a stand out month of the year as the popular show makes its return to BBC One on Saturday nights.

This year, however, fans can also get their hands on Strictly Come Dancing: The Board Game to further immerse themselves in the brand.

Strictly judge Craig Revel Horwood (whose voice features in the game) and professional dancer and star of Strictly Come Dancing: It Takes Two, Ian Waite were at a special press launch of the IDEAL Games product last Friday (September 7), ahead of the launch of this year’s series.

The event saw guests treated to a group dance lesson – which focused on steps from the Cha Cha Cha – as well as the chance to try out the new board game.

Players pair with an in-game professional dancer and journey through training where they must answer trivia questions, take on fun challenges and perform mini dance-offs.

The two players who make it to the game’s ‘live final’ can perform a dance to one of the six tunes that are played on the revolving glitterball speaker, or they take on the finger Cha Cha challenge.

“I think Strictly Come Dancing: The Board Game will be fab-u-lous enjoyment for all,” said Craig (pictured above with Ian). “It means everyone can join in some Strictly Come Dancing inspired fun which gets a 10 from me, darling!”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Beanstalklogo500x500
 
Brand licensing agency, Beanstalk will be looking to enhance its investment in strategic growth initiatives following its acquisition....
B&LLAs2025500x500
 
With the spring trade fair season coming to a close, now is the time to make sure your entries are in for the Brand & Lifestyle Licensing Awards 2025 - with the closing date just four weeks away....
StumbleGuysCareBears500x500
 
Launching on Friday 14 February, players can unlock exclusive Care Bear cosmetics in the party battle royale game....
NormanThompsonnew1800x600
 
Imagine8's Norman Thompson talks new licensed product launches and focusing on key initiatives to set a strong foundation for the rest of the year....
Mattel80500x500
 
Mattel has kicked off its 80th anniversary with 80 Moments for 80 Years - a year-long philanthropic celebration of the company’s legacy of giving back to the communities where we live, work and play....
RBinderStriker500x500
 
Striker Entertainment's Russell Binder on seeing growth with feature film franchises, as well as leaning into digital and UGC, plus categories such as health and beauty, food and beverage and DTC....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.