Streetwear accessories brand, TOMME has revealed a bold new collaboration with the tattoo-inspired Ed Hardy brand.
The new tie-up will see a fusion of sports culture and Y2K street-style, delivering a collection of ‘unapologetically cool’ basketballs and American footballs that aim to ‘redefine’ traditional accessories.
Known for her approach to transform items entrenched in male-dominated sports, TOMME founder Kelly Gunner has become a pioneer in reimagining the basketball, turning it into unique, unisex pieces that embody the essence of contemporary streetwear.
“I vividly remember wearing Ed Hardy when I was younger. It was more than just clothing, it was a statement, a bold expression of individuality,” commented Kelly. “This collaboration allows me to infuse that rebellious spirit into our basketball bags, creating a collection that pays homage to both our roots and the ever-evolving fashion landscape.”
Emma James, senior marketing and brand executive at Iconix International EMEA, continued: “We are delighted to see Ed Hardy and the pioneering brand TOMME come together for this exciting partnership which will provide discerning consumers with a fresh new product which perfectly encapsulates the brands’ worlds aligning.”
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