Interactive and educational digital content specialist, StoryToys has joined forces with BBC Studios and The LEGO Group to bring LEGO Bluey to the mobile gaming space.
The game aims to capture the spirit of the Bluey TV series by reflecting values, themes and character representation. The app will feature characters, builds and props from the upcoming LEGO Bluey range to offer fun digital play experiences mixed with creative brick building, problem solving challenges and the chance to play out fun moments from the show. Aimed at 2-7s, it is designed to align with young children’s developmental needs to support both emotional and cognitive development.
The LEGO Group and BBC Studios used New York Toy Fair to unveil new play-sets from their Bluey collaboration, launching from 1 June.
“We are delighted to bring LEGO Bluey to life as an interactive experience that captures the joy, creativity and sense of play that families love about Bluey,” commented Emmet O’Neill, chief executive at StoryToys. “This app builds upon the success of our LEGO DUPLO apps and continues our mission to create engaging digital experiences that support children’s development through play.
“StoryToys embraces the power of play to inspire children. By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content.”
Marina Mello, global director for gaming and interactive at BBC Studios, added: “I’m delighted that BBC Studios is partnering with the talented teams at StoryToys, LEGO Group and Ludo Studio on this fantastic project. The partnership will offer Bluey fans an all-new way to play though a beautifully crafted experience that brings together two iconic brands known for their unique sense of fun.”
The LEGO Bluey mobile game will be released in August on the App Store and Google Play.
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