Story House Egmont has teamed with Spin Master to launch a new magazine based on the Unicorn Academy franchise in the UK market.
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master’s own toy launch for August (which features dolls, play-sets and plush).
Based on Unicorn Island, the magazine will be aimed at 5-8 year old girls and focus on the Unicorn and rider combination. Brand pillars of discovery, adventure, friendship and magic will flow through each issue to create ‘an interactive, immersive experience’. Each issue will also come with an exclusive Unicorn Academy gift that is linked to the magazine content, but also designed to be enjoyed off the page.
“We are really excited about launching the Unicorn Academy magazine in the UK market,” commented Laura Adnitt, publishing and brand management director at Story House Egmont. “The hugely successful Netflix series, coupled with the relevant and timeless storytelling from the original Unicorn Academy book series published by Nosy Crow, means this IP is the perfect fit for a bestselling magazine format.”
Katie Wilkinson, commercial and strategy director at The Point.1888, continued: “When we secured this IP, we knew that it would translate wonderfully into a magazine format. We also knew who we wanted to work within the UK market. We are so happy to bring this magazine to market with Story House Egmont, who prove time and time again that they are the home of girls’ market-leading brands.”
André Lake Mayer, vp global strategic partnerships and consumer products at Spin Master, added: “We are thrilled to continue the roll-out of the Unicorn Academy licensing programme giving fans deeper engagement into this magical world with its adventure-packed storytelling and relatable characters. The Unicorn Academy magazine from Story House Egmont will be a wonderful content extension and brand entry point as part of our growing slate of consumer products, high anticipated toy line and even the forthcoming Spin Master epic digital game in 2025.”
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