This ad will be closed automatically in X seconds.

“Stock this season is clearly going to be king”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Anthony Duckworth, md, Dreamtex.

“We’ve had a surprisingly great start to 2021 launching several really strong ranges into the market place. Xbox and Liverpool FC in particular have been incredible and these have bucked the market trend for sales in a period which is usually fairly flat. Non-essential retail opening has added to the strong supermarket and online business that carried us through the pandemic and given us a strong platform for AW21.

Stock this season is clearly going to be king as shipping rates become more challenging, but we have found that by working in partnership with our customers, solutions can be found to ensure the consumer is not disappointed. We need to be fully focused on delivering our new ranges for this autumn and spring 2022 which includes BT21, Bluey and Among Us.

Issues surrounding delivery schedules and extended factory lead-times remain prevalent as we investigate all solutions to try and keep production on time.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.