This ad will be closed automatically in X seconds.

Start Licensing adds Rachael Hale

Dissero Brands appoints agency to handle animal photography property in the UK and Ireland.

Start Licensing has bolstered its portfolio with the addition of the Rachael Hale brand.

The agency has been appointed to represent the property – which comprises 2,500 original photographs featuring dogs, cats, farm animals and exotic animals – by Dissero Brands.

The brand already has a base of 130 licensees from over 50 countries.

Start Licensing will be taking over the UK market for Rachael Hale from Richard Horton, who has successfully managed it for a number of years but is now retiring.

Richard leaves the brand in a strong position with licensees including WPL (greeting cards), Danilo (calendars), Igloo Books (publishing), Noveltex (bedding), Funky Pigeon (personalised products) and Pyramid (posters).

Start Licensing will be looking to develop areas including apparel, wall art, pet accessories, food gifting, exhibitions and promotional and charity partnerships.

Md Ian Downes commented: “I’ve always admired Rachael Hale and it’s a great opportunity for Start Licensing to take over the management of such an iconic brand.

“There’s been a good track record of success in the UK and we’re looking forward to developing things further.”

David Todd from Dissero Brands added: “We are thrilled to have an award-winning licensing agency representing us in the UK and Ireland markets – it feels like a good fit for the Rachael Hale brand.”

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.