Spring and Autumn Fair has announced a new chapter of its exclusive partnership with Faire, the world’s largest global wholesale marketplace.
The renewed collaboration will provide UK independent retailers with year-round support, bridging the online and offline wholesale experience to help them trade smarter and faster.
Building on the success of the 2024 partnership, Spring Fair and Faire will empower up to 20,000 independent retailers with seamless access to brands both in person and online. Retailers will now benefit from a 12-month collaboration that allows them to source products, discover new brands, and manage orders year-round – not just during the physical trade show.
The expanded partnership coincides with Spring Fair’s 75th anniversary celebration in 2025, setting a bold vision for the future of retail.
New for 2025 will include always-on access; retailers attending the show will have access to exclusive discounts and benefits, including 50% off first orders (up to £100) for new Faire users and free shipping on orders placed at the show with the code SPRINGFAIR; plus more visibility and education – Faire will have an expanded presence at Spring Fair, with a dedicated stand for brands and retailers to browse products, connect with the Faire team and learn how to maximise the benefits of the hybrid wholesale model. In 2025, Faire will also take to the MasterClass stage to deliver expert sessions for retailers, offering insights and guidance on industry trends.
“Retail never stops – and neither should the tools that support it,” commented Charlotte Broadbent, UK general manager at Faire. “By extending our partnership with Spring Fair, we’re giving independent retailers the best of both worlds. They can discover, connect, and place orders online all year round – while still experiencing the magic of seeing, touching, and feeling products in person. As we mark Spring Fair’s 75th anniversary, this partnership reflects our shared vision for a more modern, connected retail industry.”
Spring Fair runs from 2-5 February at Birmingham’s NEC.
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