British sportswear brand, Castore is enjoying success with its new capsule collection with the 007 franchise.
Launched in December – in the 60th anniversary year since the first James Bond film, Dr No – the dual branded Castore and 007 collection aims to ‘explore the synergies in mindset between high level athletes and James Bond himself’, reported The Industry.Fashion.
It includes 12 ‘high intensity’ training and lifestyle pieces including a 007 Garcia 2.0 Hoody, a hybrid jacket and stretch chinos.
“It’s a privilege for Castore to collaborate with the 007 franchise and celebrate its 60-year anniversary together,” commented Pascal Lafitte, head of partnerships at Castore. “James Bond is one of the most symbolic British figures, and as a proud British brand, with aspirations to become number one in the premium sportswear space, we are hugely excited to work with the franchise to bring this new collection to life.”
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