Miguel Pereira, senior licensing manager at Benfica, on how licensing is a key revenue generator for the club and how it is using BLE to get further exposure.
LicensingSource.net catches up with a number of exhibitors at Brand Licensing Europe (24-26 September at London’s ExCeL) within the sports arena to find out more on their licensing programmes, what’s coming up and why being at the show is so important to them.
Today: SL Benfica.
“Licensing is a key revenue generator for SL Benfica,” begins Miguel Pereira, senior licensing manager. “It drives significant income through merchandise sales, brand expansion and sponsorship deals. Licensing allows the club to reach global markets, engage fans and diversify income streams beyond match-day and broadcasting revenue. This makes it an essential part of Benfica’s commercial strategy.”
The club will be on stand E260 at Brand Licensing Europe, with Miguel believing that the show provides key networking opportunities with industry leaders and potential partners, as well as offering valuable brand exposure, showcasing the club to a global audience.
“The event helps Benfica stay updated on market trends and industry developments, supports business development by exploring new opportunities and strategies, and enables the presentation of new products and initiatives to stakeholders, enhancing fan engagement,” says Miguel.
“Overall, BLE plays a crucial role in the club’s growth, brand visibility and global presence. At BLE, SL Benfica aims to connect with industry leaders to explore new partnerships and stay updated on market trends. The club is also looking for new licensees to expand its range of products and enhance brand visibility. Additionally, Benfica seeks to engage with media representatives to promote new initiatives and technology providers to discuss advanced solutions for digital products and fan engagement. These efforts support the club’s growth and global presence.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
