Sponsors continue to back The Light Fund Row

Rovio, Bravado and Smiffys all pledge support for London to Paris challenge in aid of industry charity.

A further three companies have pledged their support for The Light Fund London to Paris Row – which is due to begin from Tower Bridge on April 27.

Rovio – the company behind Angry Birds – has signed up to have the brand on the sleeves of the splash jackets and crew shirts, in a move which the crew hopes will help slingshot them to Paris.

In addition, Bravado has jumped on board to sponsor the crew’s water bottles, which will be a huge help to keep the rowers hydrated throughout. Smiffys, meanwhile, is showing its support by sponsoring its logo on the start and finish line.

Poetic Brands – which is already providing the Musto safety jackets – has also generously extended its support to see its logo appear on the sleeves of the shirts and jackets.

Other existing sponsors include Brand Licensing Europe, H&A, Character World, Dreamtex, Zag Toys, Jazwares, Flair, Banter and Posh Paws/Whitehouse Leisure.

A headline sponsor for the event has also been secured and will be announced next week.

The London to Paris Light Fund Row is scheduled to leave Tower Bridge on April 27 and aims to arrive in Paris on May 4. The crew will row two hours on, two hours off throughout. A range of sponsorship packages are available for companies to support the event and a brochure is available by emailing robc@bulldog-licensing.com. Individuals or companies wanting to back the event without taking one of the packages can do so by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.