Sponsors continue to back The Light Fund Row

Rovio, Bravado and Smiffys all pledge support for London to Paris challenge in aid of industry charity.

A further three companies have pledged their support for The Light Fund London to Paris Row – which is due to begin from Tower Bridge on April 27.

Rovio – the company behind Angry Birds – has signed up to have the brand on the sleeves of the splash jackets and crew shirts, in a move which the crew hopes will help slingshot them to Paris.

In addition, Bravado has jumped on board to sponsor the crew’s water bottles, which will be a huge help to keep the rowers hydrated throughout. Smiffys, meanwhile, is showing its support by sponsoring its logo on the start and finish line.

Poetic Brands – which is already providing the Musto safety jackets – has also generously extended its support to see its logo appear on the sleeves of the shirts and jackets.

Other existing sponsors include Brand Licensing Europe, H&A, Character World, Dreamtex, Zag Toys, Jazwares, Flair, Banter and Posh Paws/Whitehouse Leisure.

A headline sponsor for the event has also been secured and will be announced next week.

The London to Paris Light Fund Row is scheduled to leave Tower Bridge on April 27 and aims to arrive in Paris on May 4. The crew will row two hours on, two hours off throughout. A range of sponsorship packages are available for companies to support the event and a brochure is available by emailing robc@bulldog-licensing.com. Individuals or companies wanting to back the event without taking one of the packages can do so by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.