YR Store printing area is given a skate-inspired Krusty Pants makeover.
The world’s first live all-over print specialist – YR Store – has given its website and custom printing area in Topman Oxford Circus a SpongeBob SquarePants makeover.
Running until Friday October 16, the store takeover will use a skate-inspired Krusty Pants style guide. Exclusive products featuring the striking designs will also be available online until October 22.
The range features men’s and women’s t-shirts, as well as socks. In addition to the pre-designed items available online, SpongeBob fans will be able to create their own garments using the style guide in Topman.
YR’s specially developed software and high specification digital print process enables customers to design their own garments and see them printed in store. Using YR’s large scale, interactive touchscreens, consumers create and customise prints by manipulating colours, adding text, layering foreground elements over existing background designs or even creating their own completely unique patterns.
Each purchase of a YR SpongeBob SquarePants ‘Krusty Pants’ product will be accompanied by a limited edition sticker pack of SpongeBob’s skate-style graphics.
“SpongeBob is iconic and to have access to this exciting new style guide is incredible; we know that the limited edition Krusty Pants line will be a hit,” said Tim Williams, co-founder of YR Store. “The technology and process that we use means that fans can design a full-on garment without having to compromise on colour, design or quality, which is essential when using a style guide as bright and as detailed as this.”
Marianne James, VP consumer products UK & Ireland and European retail sales and marketing at NVCP, added: “We’ve never seen SpongeBob or Patrick like this before. It is an indication of how iconic SpongeBob is that he can be translated into such a style, while still retaining his core identity.
“YR Store are the perfect partner for the style guide as the designs match their iconoclastic take on fashion and the fashion-forward attitudes of their customers.”
