CPLG collaborates with Polish streetwear brand, PLNY LALA for new line.
CPLG has brokered a collaboration with Polish streetwear brand PLNY LALA for a limited edition clothing line inspired by Nickelodeon’s SpongeBob Squarepants.
The range launched last week as part of Nickelodeon’s SpongeBob Gold campaign and is exclusively available to purchase in PLNY LALA’s pop-up shop at Mokotowska 26 in Warszawa, Poland and online.
The collection features sweatshirts, t-shirts with prints, sweatpants and underwear (including socks and pants), as well as bags and belts featuring colours seen in the iconic TV series, including shades of gold, yellow and pink and characters from the show.
To celebrate the launch of the SpongeBob SquarePants streetwear collection, PLNY LALA hosted a ‘sponge-tastic’ launch party at its new boutique in Warsaw on the day of launch, which was attended by a host of press, influencers and local celebrities.
“It’s been a privilege to work with PLNY LALA on this collection,” said Małgorzata Kawka, account manager at CPLG Poland, who managed the project on behalf of CPLG. “The brand is loved by celebrities and influencers and we are delighted that they’ve taken inspiration from SpongeBob for their latest launch.
“They’ve injected a lot of fun into their designs and the result is a laid back but stylish collection that we are sure will appeal to their extensive fan base.”
Elisa Minetti, creative director and designer at PLNY LALA, added: “Creating this collection was a big challenge, but also provided great enjoyment. I was charmed by this simple and funny story of two best friends, SpongeBob and Patrick, who face cynicism from the world around them with unbridled optimism.
“Although they make mistakes, their positive attitude always wins. Our aim was to show their positive vibe, and if this collection makes our customers smile, then we have achieved our goal.”
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