Spirit is strong with the Original Stormtrooper

Three new 70cl gin variants for Original Stormtrooper brand launch from Blue Tree Gifts.

The Original Stormtrooper licensing programme – managed by Golden Goose – is celebrating a seasonal bonus with the launch of three new 70cl gin variants to complement the existing Salted Caramel and Vodka liqueurs.

The new spirits from Blue Tree Gifts further strengthen the brand in the BWS category where it has driven sales of over 150,000 Original Stormtrooper giftsets to date.

Meanwhile, demand has also increased for Original Stormtrooper beer during lockdown.

The Sourceror’s Ben Fowler commented: “The huge rise in online ordering has massively challenged our supply chain. It really is all-hands-to-the-pump.”

In addition, licensee Beer Buddies has unveiled a hand-sculpted wall mounted Original Stormtrooper bottle opener.

Shepperton Design Studio’s Andrew Ainsworth said: “Any connection between these products and the Stormtrooper’s failure to shoot straight is purely coincidental.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.